Texts that move people

Copywriting means taking four variables into account: the target audience, the medium, the message and the goals. A web text should clearly meet different demands than a new years’ speech. An article in a magazine needs a different approach than a DM-letter. However, they all have something in common: the reader must be motivated/provoked to read – even if it is only the headline – and understand the message.

What can you expect from me? Texts that affect the reader: better understanding, curiosity, and persuasion. Also texts, which affect the reader on various levels: intellectual and emotional. I use various techniques in order to provoke the indifferent reader into reading the text and hold his attention as long as possible.

Continuously I consider re-using material. A briefing for a business case can be used as an interview in an internal company magazine, be used as input for a press release, after editing used as reference sheet and placed on the website.

Value for money, that is what you can count on.