The power of Press Relationship Management

In my vocabulary PR means Press Relations. If planned thoroughly and executed skillfully, PR can give you an immense Return on Investment, compared to other tools in the marketing communications mix. PR is an  ongoing process, managed from a long term perspective.

PR is about conquering a high position in the mindset of the relevant press. When the press is familiar enough with your company, PR is very well capable of getting short time results as well.