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your PR message across
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Texts that move People
Copywriting means
taking four variables into account: the target audience, the medium, the message
and the goals. A web text should clearly meet different demands than a new
years’ speech. An article in a magazine needs a different approach than a
DM-letter. However, they all have something in common: the reader must be
motivated/provoked to read – even if it is only the headline – and understand
the message. What can you expect from me? Texts that affect the reader: better understanding, curiosity, and persuasion. Also texts, which affect the reader on various levels: intellectual and emotional. I use various techniques in order to provoke the indifferent reader into reading the text and hold his attention as long as possible. Continuously I consider re-using material. A briefing for a business case can be used as an interview in an internal company magazine, be used as input for a press release, after editing used as reference sheet and placed on the website. Value for money, that is what you can count on. |
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