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Quality pays for itself From experience I know the importance of managing the creative process well. Both you as a client and I as copywriter do not know at the beginning of an assignment what the outcome will be. We both have formed an idea of the intended result. If these ideas remain apart the greater the chance of irritation or even frustration. It is clear that the mutual goals and expectations are tuned to one another well at the beginning of a project. Clear feedback on important moments in the creative process and a clear evaluation at the end help to achieve the best results in current and future projects. Depending on the nature of the project I prefer to invest time in a good debriefing, formulating the copy platform and tuning to the desired tone of voice. However, please let's keep it simple! Very soon we will make a good team and only a half word will suffice. The better I get to know your organization and the market you operate in, the more efficient the creative process will run. That's why I prefer to build longer lasting relationships with my clients. My quality-focused approach eventually results in lower costs and a better output. |
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