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Visions captured in words Managing is communicating. C-Level executives realize that communicating with stakeholders is a critical success factor for their performance. It is therefore of utmost importance to find a good partner who is capable of wording their ideas in a concise and catching manner. These can either be columns, statements, articles, speeches or opinions. In recent years I have served various managers in formulating their messages. These are the accelerators for a productive co-operation:
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