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PR Services Strategic Advice/Consultancy. Content-driven PR can only be achieved after in-depth consultation and discussions. To this end, I will be working closely together with you, providing you with workshops on positioning, and media training to help you formulate key messages and identify the proper channels to address internal and external audiences. Online reputation building. Online is now the place to be. your audiences are moving away from old skool media towards LinkedIn, Facebook, twitter, Plaxo. On your behalf, I find them, talk to them and create interest with them in your ideas, concepts and offerings. Press & Media Relations. For more than fifteen years now I maintain direct press contacts in the Benelux and I have a broad network of well-known personal contacts, amongst whom chief/senior editors of the major publishing houses in the Netherlands such as IDG, VNU Business Publications and Reed Business Information. Press services include: identification of journalists, liaison and networking, writing and translating press releases, set up and co-ordination of interviews including follow-up activities and media training for your senior managers. Feature Tracking. I keep a close eye on upcoming features in (business) magazines for any publication opportunities. Event Management. With partners I take care of the organization of the press activities at fairs, seminar, (press) conferences, workshops and management on-site. Account Management. My PR proposals are drafted in a fixed format, stating clearly the services provided, the implementation process, a definition of the deliverables, the added value of the PR program and the costs. I use clear formats for monthly reporting and quarterly evaluation. Clipping Service and Analysis. A review of the press coverage can give you an insight in the visibility of your company. Moreover, it allows your company to compare itself with competitors. Therefore, I offer a clipping service which tracks information from both digital and folio sources. |
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