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your PR message across
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Results on Investment The more you invest in measuring and monitoring, the more accurate the value of the PR results can be assessed. But like most IT companies you probably do not wish to spend too much of your marketing communications budget on very sophisticated measuring programs. How will you know whether you get value for money? First we will analyze the quantity and the quality of coverage you have received in a certain period. Than we will calculate your share of voice compared to the competition. That gives you a good overall view of the performance of PR. In advance of press events, we will agree upon the minimum amount of attendants. After an agreed period, we will count how many expected face-to-face press contacts actually have been realized, in terms of interviews, briefings and meetings. Add to that your gut feeling, fed by soft signals like the comments of clients, the reactions of competitors and the opinions of colleagues. And in the end, you have enough escape. My time horizon is three months in contracting. But please remember: PR should be a long term activity...!
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