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Strictly Personal Press Relationship Management is about customer intimacy. But who's the customer here? Of course as a client you will receive a first class treatment. However, press should come first. If I think it is necessary, I shall say no to actions that will not provide proper results or that will endanger the carefully established profile of your company with the press. A personal approach works best, as journalists hate to be addressed in an automated way or be contacted by account executives that do not have the faintest idea who the journalist is or what medium he is working for. Many PR agencies focus on operational excellence. They are very efficient in doing the less important things, like sending out massive amounts of unreadable press releases. Other agencies work hard to reach intimacy with you, the customer. Much time is spend on the rituals of account management and reporting. You pay for these services, but do you get the best results from your investments in terms of media coverage? As a one man band in a strong network I simply cannot and will not put too much effort in things that are of secondary importance. Results, that's what you pay for and results you may expect. And don’t worry, I provide you with the right information about the things I do and achieve for your investments. For accounts or activities that really need larger scale operations, I have an alliance with other marketing communications agencies and professionals They provide me with the right resources and expertise to be able to guarantee the highest level of quality of services.
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